Pricing

Transparent pricing for focused work.

Every engagement is scoped to a specific question. You know what you're getting, what it costs, and what changes as a result — before we start.

Why I price by project, not by the hour.

Hourly billing puts clients in the awkward position of watching the clock. It also creates misaligned incentives — longer isn't better, sharper is better.

Project-based pricing means we agree on a scope, a research question, and a deliverable upfront. You know the investment before we start. I stay focused on quality, not hours logged.

Rates reflect 7 years of senior research experience and a specialist focus. You're not paying for a generalist — you're paying for someone who has spent a career on exactly this type of problem.

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Scoped to one question
Every project starts with the specific thing your team needs to know. No sprawling briefs, no open-ended retainers (unless that's what fits).
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No surprises
The proposal includes the full fee. If scope changes mid-project, we discuss it before the work changes — not on the invoice.
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Fast to start
Most projects are scoped and contracted within a week of our first conversation. No lengthy procurement cycles.
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Direct access, always
You work with me on everything. Senior research judgment on every session, every synthesis, every deliverable.
Project pricing

Eight ways to work together.

Choose based on what your team needs most right now. Prices shown are professional fees — recruitment costs and participant incentives are billed separately at cost and itemized in every proposal. Not sure which fits? A 20-minute conversation is enough to figure it out.

Most popular first project
Legibility Audit

A focused review of one product flow — onboarding, quiz, results page, or key moment — that maps exactly where the comprehension gap is breaking down.

$2,500–$4,500
What's included
  • Expert review of the specified flow with a researcher's eye
  • User signal analysis — App Store reviews, Reddit, support themes
  • Comprehensive findings report with prioritized recommendations
  • One readout session with your team
  • Written Q&A follow-up for 2 weeks post-delivery
⏱ Timeline: 1–2 weeks
Discovery
Discovery Research

8–10 user interviews designed to answer one strategic question before you build. Synthesis delivered in a format your team can act on immediately.

$7,500–$12,000
+ recruitment expenses
What's included
  • Screener development and recruitment logistics
  • 8–10 moderated research sessions (60–75 min)
  • Full synthesis: themes, patterns, user mental models
  • Insights report + opportunity framing
  • Team readout and prioritization workshop (optional)
⏱ Timeline: 3–4 weeks · Typical recruitment expenses: $800–$1,500
Validation
Usability & Concept Testing

Moderated sessions with real users to evaluate a design direction, prototype, or copy approach before development begins.

$4,500–$8,000
+ recruitment expenses
What's included
  • Test plan and discussion guide development
  • 5–8 moderated sessions with target users
  • Session recordings and annotated observations
  • Findings report with design recommendations
  • Severity ratings to help prioritize changes
⏱ Timeline: 2–3 weeks · Typical recruitment expenses: $500–$1,000
Ongoing
Research Sprint Package

Three focused research sprints over 90 days — one per month — designed around your product roadmap. Best for teams actively building.

$12,000–$18,000
/ 3 months
What's included
  • Three scoped research sprints (mix of methods as needed)
  • Monthly planning call to align research to roadmap
  • Shared research repository you keep after the engagement
  • Priority scheduling and faster turnaround
  • 10% savings vs. booking sprints individually
⏱ Timeline: 90 days
Entry point
Content Clarity Review

A line-by-line review of onboarding copy, quiz language, results page messaging, or in-app instructional text — identifying exactly where your words are losing users before your product gets a chance to work.

$1,200–$2,500
What's included
  • Annotated review of specified copy with specific rewrites
  • Comprehension and trust gap analysis per section
  • Prioritized recommendations — quick fixes and structural changes
  • Optional: benchmarked against competitor copy in your space
⏱ Timeline: 1 week · No recruitment or participant costs
Competitive
Competitive UX Analysis

A structured review of 2–4 competitor products through a comprehension and trust lens — mapping where they lose users, how they build confidence, and where the gap your product could own actually sits.

$1,500–$3,500
What's included
  • Hands-on flow review of 2–4 named competitors
  • App Store, Reddit, and review signal synthesis per product
  • Side-by-side comprehension and trust gap comparison
  • Opportunity map: where your product can differentiate on clarity
⏱ Timeline: 1–2 weeks · No recruitment or participant costs
New
AI Legibility Review

Your team is shipping AI-generated content faster than any human can evaluate it. This service provides a structured audit of AI output — chatbot responses, clinical summaries, onboarding flows, help documentation — to determine whether it actually works for real users. AI generates the content. This ensures humans can use it.

$3,500–$7,000
per project · or from $2,000/mo ongoing
Project Audit (one-time)
  • Expert review of specified AI-generated content against comprehension and trust framework
  • Identification of clarity failures, tone mismatches, and trust-undermining patterns
  • Side-by-side comparison: AI output vs. human-experience-optimized revision
  • Optional: lightweight user testing sessions to validate findings with real users
  • Findings report with prioritized revisions and governance recommendations
⏱ Timeline: 1–2 weeks · No recruitment required for expert review tier
Ongoing AI Content Review (retainer)
  • Monthly review batch: specified volume of AI-generated content reviewed per cycle
  • Ongoing human-experience QA before content is shipped to users
  • Pattern tracking: identifying recurring AI failure modes over time
  • Team coaching on prompting and review workflows that reduce legibility issues upstream
  • Quarterly summary report for stakeholder accountability documentation
⏱ Monthly engagement · min. 3-month commitment · No participant recruitment costs
Who this is for: Product and content teams at companies using AI at scale to generate user-facing copy, clinical guidance, or instructional content — and who need a human-experience layer before it ships. Especially valuable in health tech, telehealth, and consumer wellness, where AI-generated content that fails the comprehension test carries real consequences.
New
Research Operations

For teams that need someone to own the operational side of research — tool setup, participant recruitment infrastructure, repository management, and research process design. Available as a one-time foundation build or ongoing fractional engagement.

$3,500–$6,500
foundation · or from $1,200/mo ongoing
Research Foundation (one-time)
  • Research tool evaluation and setup (Dovetail, Condens, or equivalent)
  • Repository taxonomy and tagging system design
  • Screener, discussion guide, and consent template library
  • Participant recruitment pipeline setup (User Interviews, Respondent, etc.)
  • Team onboarding and process documentation
⏱ Timeline: 2–4 weeks
Fractional ResearchOps (ongoing)
  • Ongoing participant recruitment and panel management
  • Research repository maintenance and insight tagging
  • Study logistics coordination (scheduling, tooling, incentives)
  • Vendor and platform management
  • Research process improvements as your team scales
⏱ Monthly engagement · min. 3-month commitment
Transparency

How project expenses work.

Research has real operational costs beyond the researcher's time. Here's exactly how I handle them — no surprises, ever.

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Included in your professional fee
  • ✓All research planning, facilitation, synthesis, and reporting
  • ✓Research repository and analysis tools (Dovetail / Condens)
  • ✓Session recording and transcription software
  • ✓Screener development and recruitment logistics coordination
  • ✓All deliverable design, formatting, and presentation prep
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Billed separately at cost
  • →Participant recruitment platform fees (~$45–65 per participant)
  • →Participant incentives ($40–75 per participant, varies by audience)
  • →Hard-to-reach or specialty audiences (patients, specific diagnoses, etc.) — quoted upfront
  • →Any travel or in-person session costs, if applicable
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Every proposal includes a full expense estimate — before you commit.

Recruitment and incentive costs are estimated in the proposal and reconciled at actual cost on the final invoice. For standard B2C audiences, typical recruitment expenses run $500–$1,500 per project. Specialty audiences — women with specific health diagnoses, prescription skincare users, etc. — can run higher, and I'll tell you upfront before we start recruiting.

Research Advisory

For teams building an internal research capability — or that want a senior researcher available on a recurring basis without the overhead of a full-time hire. I work alongside your team to help you ask better questions, run more rigorous studies, and build research into your product process.

Starter: 1 day/month — strategy, review, or a single focused study · from $1,500/mo
Active: 2 days/month — ongoing research + team coaching · from $2,800/mo
Embedded: 3+ days/month — custom scope · let's talk
$1,500
starting from / month
Every engagement

What you always get.

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Senior research judgment
Every session, every synthesis, every finding is my work — not a junior researcher's. You get 7 years of research experience applied to your specific problem.
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Actionable deliverables
Reports are written for product teams, not research archives. Prioritized, clear, and formatted for how your team actually makes decisions.
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Full confidentiality
NDAs available on request. Participant data is anonymized in all deliverables. Your product direction and research findings stay private.
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Direct communication
You have my direct contact throughout the project. No account manager, no status meetings. Async-friendly with a 24-hour response commitment.
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Everything you need to act
Findings reports, session recordings (with consent), synthesis artifacts — delivered in whatever format your team actually uses.
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Fast kick-off
From signed proposal to first session in under two weeks. No onboarding overhead. We start with what matters.
Common questions

Things people usually ask.

What's the difference between a Content Clarity Review and a Legibility Audit?
A Content Clarity Review is scoped to copy — the actual words on the page: onboarding emails, in-app instructional text, quiz language, results messaging. A Legibility Audit is scoped to a full product flow — the sequence of screens, interactions, and moments that make up an experience. If your product has a specific piece of writing that's not landing, start with a Content Clarity Review. If users are dropping off somewhere in a flow and you're not sure why, a Legibility Audit is the right fit. They're often most powerful in sequence.
Do the Content Clarity Review and Competitive UX Analysis involve real users?
No — both are expert review engagements, which is what makes them fast and low-cost. I use my research judgment, publicly available user signals (App Store reviews, Reddit, G2, support forums), and structured heuristic frameworks rather than recruiting and running live sessions. This also means no recruitment expenses are added to the project cost. They're ideal first engagements if you want to understand the value of working together before committing to a larger study.
We're Series A — do we have the budget for this?
Most Series A companies can budget for a Legibility Audit or a single usability sprint — and the ROI is straightforward. One research engagement that changes a conversion-critical flow typically pays for itself quickly. If you're genuinely budget-constrained, a scoped audit is the right place to start. We can also discuss phased engagements.
What do I need to have ready before reaching out?
Nothing formal. The most useful thing you can bring to a first conversation is one question you can't answer about your users — something that keeps you uncertain about a product decision. A brief, a research plan, or a specific brief are all helpful but not required. We figure out the scope together.
Do you work with companies outside health and beauty?
Occasionally, if the problem is a strong fit for my background. My focus is consumer products where users need to understand something complex in order to trust and act. If that's your core product challenge — regardless of industry — I'm open to a conversation.
How do you handle participant recruitment?
I handle recruitment end-to-end using platforms like User Interviews and Respondent, or your own customer base when available. Recruitment platform fees and participant incentives are billed separately at actual cost — typically $45–65 per recruited participant plus $40–75 per participant in incentives. For standard B2C audiences this usually runs $500–$1,500 total. Specialty populations (e.g., patients with specific diagnoses, prescription skincare users) can cost more, and I'll estimate and flag that before we start recruiting. All of this is itemized in your proposal so there are no surprises.
What tools do you use, and do I pay for them?
Tool subscriptions are my overhead, not yours. I use Dovetail or Condens for analysis and repository, a transcription service, and Zoom for moderated sessions. These are absorbed into my professional fee — you'll never see a line item for my software. The only costs billed separately are direct project expenses: recruitment platform fees, participant incentives, and any specialty recruitment costs. You receive an expense estimate in the proposal and a reconciled receipt on the final invoice.
What are your payment terms?
50% at project kick-off, 50% on delivery. For sprint packages and advisory retainers, monthly billing is available. I accept ACH, wire transfer, and most major cards. Net-30 terms available for established clients.
Can we start with something small to test the fit?
Yes — a Legibility Audit is designed exactly for this. It's a fast, contained engagement that gives your team a clear sense of how I work and what the output looks like. Most ongoing relationships start with one.
Ready to start

Not sure which engagement is right? Let's talk.

A 20-minute conversation is enough to scope the right project for where you are. No pitch, no pressure.

Start a conversation →