Usability Testing Services

See what your users actually do — not what they say they'll do.

Remote moderated usability testing puts real users in front of your product and captures exactly where they hesitate, get confused, or give up. You watch it happen. Then you fix it.

Plan a study → See pricing

5–8 moderated sessions Results in 2–3 weeks Remote — anywhere

Moderated vs. unmoderated

We run moderated sessions. Here's why that matters.

There are two kinds of usability testing. The difference determines what you can learn — and how confident you can be in the findings.

What we do

Moderated usability testing

A researcher is present — live — during every session. We can ask follow-up questions, probe hesitation, and understand the reasoning behind what users do. The result is findings you can trust.

Real-time observation of user behavior and verbal reasoning
Follow-up questions that uncover the "why" behind every moment
Ability to probe unexpected behavior and confusion in the moment
Higher signal quality — fewer misinterpretations of what happened
Best for: complex flows, health and wellness products, anything with emotional stakes

The alternative

Unmoderated testing

Users complete tasks without a researcher present, typically through a platform like UserTesting.com. You see recordings but can't ask questions or probe confusion.

No researcher present to follow up on confusion
Surface-level behavioral data without the reasoning
Works for simple, transactional flows
Misses the nuance that health and wellness products require

What a study looks like

Four stages, zero overhead for your team.

Study design

I write the discussion guide and task scenarios based on your research question. You review and approve — typically one round of feedback.

Recruitment

I recruit 5–8 participants matching your target user profile using specialist platforms. Incentives and scheduling handled entirely by me.

Sessions

60-minute moderated remote sessions via Zoom or equivalent. Recorded with consent. Your team is welcome to observe — silently — from a second window.

Synthesis & report

I synthesize across all sessions and deliver a findings report with severity-rated issues, video clips of key moments, and prioritized recommendations.

What you'll learn

The insights usability testing reliably surfaces.

Where users get stuck

The exact steps, labels, or moments where users hesitate, re-read, or give up entirely — and what's causing it.

What users misunderstand

Copy, results, or recommendations that users interpret differently from how you intend — including what they actually believe instead.

What users skip or miss

Content, CTAs, or steps that users consistently overlook — because of placement, phrasing, or visual hierarchy.

Trust and confidence signals

Where users feel confident proceeding — and where they express doubt, anxiety, or the need for more information.

Emotional response

In health and beauty products specifically, how users feel at key moments — reassured, confused, overwhelmed, or dismissed.

Priority fixes

A severity-ranked list of issues your team can act on immediately — with a clear sense of which changes will have the most impact.

Common questions

About usability testing.

How many sessions do we actually need?

5 sessions is the research community's widely-cited threshold for surfacing the majority of significant usability issues — the classic Nielsen & Landauer finding. I typically recommend 5–8 to account for participant variability and ensure patterns are clearly distinguishable from individual quirks. More sessions add cost without proportionally more insight for most usability questions.

Can we observe the sessions as they happen?

Yes — and I'd encourage it. Watching a real user struggle with something your team built is often the most persuasive research artifact that exists. Observers join via a separate link with mic muted and camera off. I brief the team beforehand on observer etiquette so it doesn't affect the session.

What if our product isn't fully built yet?

Usability testing works on prototypes and staging environments — it doesn't require a fully shipped product. In fact, testing a Figma prototype or beta build is ideal: findings are cheaper to act on before engineering time has been committed. I'll let you know if the fidelity level would limit what we can learn.

How do you recruit the right participants?

I use specialist recruitment platforms (User Interviews, Respondent) with screeners designed to match your target user profile precisely. For health and beauty products, this typically means matching on diagnosis, condition, product usage history, age range, or other relevant criteria. I send screener criteria to you for approval before recruitment begins.