I conduct moderated research interviews that reveal the mental models, beliefs, and decision logic your analytics can't touch.
If your analytics tells you WHAT users do but not WHY, user interviews answer the second question.
This is where product decisions come from — not from clickstreams, but from understanding the reasoning behind the click.
I create a recruitment screener, manage outreach, and qualify participants who match your research goals.
I design a flexible guide that explores your core research questions without leading participants.
60-minute remote interviews. I moderate, listen, and dig into the moments where your product matters most.
I code all sessions, identify themes and patterns, and build a coherent picture of user thinking.
Written synthesis with findings, implications, and opportunities. Optional readout workshop included.
A clear, readable document mapping the themes that emerged across sessions, organized by research question. Includes user mental models — the frameworks people use to make decisions about your category.
Specific, actionable recommendations. Not just "users were confused" but "here's what you could build or clarify to address it."
Direct evidence — verbatim quotes from sessions organized thematically, so you can hear the thinking behind the findings.
A live session where I walk your team through findings, answer questions, and work through implications for your product roadmap.
These are different research methods for different questions.
The question: "What do users need? What do they believe? How do they think about this problem?"
When: Early-stage discovery. Before you've built the solution — or if you're rethinking a fundamental approach.
Output: Understanding of user needs, beliefs, mental models, and emotional context.
The question: "Can users actually do the thing? Where do they get stuck?"
When: Validation stage. You've built something and need to know if it works.
Output: Specific breakage points, navigation friction, comprehension gaps in your design.
*Recruitment costs depend on participant specificity and compensation. I'll give you an estimate upfront.
Surveys are great for breadth — you can ask 500 people the same questions and see patterns. Interviews are about depth. I ask 8–10 people open-ended questions, listen closely, and follow the conversation into the moments that matter most to your product. You learn why, not just what. Surveys tell you that 60% of users abandoned the flow. Interviews tell you it's because they didn't trust the recommendation enough to act.
Yes, with caveats. Your existing customers can give you deep insights into how your current product is working. But they may be biased toward defending choices they've already made. For discovery — "what do potential users need?" — I recommend recruiting people outside your customer base. For validation — "are our power users satisfied?" — your own customers are perfect. I'll help you decide what makes sense for your research goals.
It's a combination of things: clarity about what you're researching (and what you're not), removing judgment from your tone, asking open-ended questions instead of yes/no, and being genuinely curious about what people are saying. I've done hundreds of interviews over 7 years. You learn to listen for the moment someone is being performative versus when they're actually being honest. That moment usually comes 15 minutes in, once they realize I'm not selling them anything.
That's actually helpful. If you've done surveys or interviews before, I can build on that. We can design this round to dig into questions that came up, or explore a new product direction. If you send me what you've learned so far, I can make sure we're not retreading old ground.
I'll create a research plan tailored to your questions, timeline, and budget.
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